The Importance of Customization

For episode 4, we are joined by Vince Tortorici, a Financial Planner at Financial Service Group Inc. He has a tenacious passion for financial life planning in a fee-only environment where the focus is on building lasting relationships of depth and substance with clients. In this episode, he shares with us how he channels this passion into a highly-customized educational marketing approach to create lasting client retention and long-term business success. 


Some things you’ll take away from this episode:

  • Two key recommendations from nearly seven years teaching Retirement Planning Today
    • Address the “elephant in the room” head on, but with a teaching mentality
    • Partnering with another advisor to instruct the class can be a powerful way to improve the experience for attendees, and you as an instructor
  • How to open and close each session
  • Don’t be afraid to REALLY customize the content

Resources Shared by Vince 


George Kinder Lab of Financial Life Planning


The New Retirementality, by Mitch Anthony


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